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Calculate your return on investment percentage and net profit.
A positive ROI means profit. Above 10-20% is generally considered good, but it varies by industry.
Basic ROI does not. For time-adjusted returns, use CAGR or IRR calculators.
A negative ROI means your investment lost money - the returns were less than the initial investment. This indicates the project or investment underperformed and may need to be reevaluated or discontinued.
Increase returns through better marketing, pricing strategies, or operational improvements while reducing costs. Regularly tracking ROI helps identify which investments perform best so you can allocate resources more effectively.